Loading, Please Wait...
Study Discusses Both Plans and Compares How Many Consumers Are Currently Using or Plan to Use Each Type
AUSTIN, TX --(Marketwired - February 15, 2016) - U.S. mobile consumers have many choices in how they purchase their mobile phones. For example, mobile consumers can buy a phone at full price and pay for it up front, buy a subsidized phone with a two-year contract, or, increasingly, purchase it with an installment plan that allows for frequent upgrades. Now, as announced in the last quarter of 2015, Apple offers its own plan -- the Apple iPhone Upgrade Program. How aware are consumers of both of these types of programs? Which programs are they most interested in using for their next mobile phone purchase?
iGR, a market research consultancy focused on the wireless and mobile industry, has released a new market study that answers these questions regarding U.S. mobile consumers' adoption of mobile service provider installment plans and Apple's iPhone Upgrade Program.
"Mobile service provider installment plans have become more popular, and through this study we determined specifically how many consumers are aware of the programs and how many are interested in purchasing their next mobile phone with this method," said Iain Gillott, president and founder of iGR. "Just as importantly, we analyzed how consumers might perceive these mobile service provider programs when compared to the Apple program."
iGR's new market study, U.S. Mobile Device Distribution Channels: Where and how consumers are buying mobile phones… and why discusses where and how U.S. mobile consumers purchase their traditional mobile phones and smartphones. The study also looks at the rising popularity of device installment plans from both mobile operators and device manufacturers (specifically, Apple) and consumers' awareness of and interest in the plans. The data in the study is based on a web-based survey of more than 1,000 U.S. mobile consumers that iGR fielded in November, 2015.
The following key questions are addressed in the new research study:
The information in this market study will be valuable for:
iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded by Iain Gillott, one of the wireless industry's leading analysts, in late 2000 as iGillottResearch, iGR is now in its sixteenth year of operation. iGR continuously researches emerging and existent technologies, technology industries, and consumer markets. We use our detailed research to offer a range of services to help companies improve their position in the marketplace, clearly define their future direction, and ultimately improve their bottom line.
iGR researches a range of wireless and mobile products and technologies, including: smartphones; tablets; mobile wearable devices; connected cars; mobile applications; bandwidth demand and use; small cell and het-net architectures; mobile EPC and RAN virtualization; DAS; LTE; VoLTE; IMS; NFC; GSM/GPRS/UMTS/HSPA; CDMA 1x/EV-DO; iDEN; SIP; macro-, pico- and femtocells; mobile backhaul; WiFi and WiFi offload; and SIM and UICC.
A more complete profile of the company can be found at www.igr-inc.com.